Otro Diseno - Design from the South

A physical presence of Latin American Design in Amsterdam, The Netherlands

LADF wanted to create a better fundament for the representation of Latin American Design in Europe. Our exhibitions have been proven to create great publicity and success for individual designers, but they have peak moments and do not create a stable audience that wants to buy Latin American Design. So, we figured that a good way to support Latin American designers to sell in Europe would be to set up a design store ourselves. This way, margins can be kept low and designers can earn enough to produce quality products. Besides that, we can position Latin American Design better and make it available around the exhibitions that we organize. So we did. And here it is.

In its short history, already a lot of things happened with Otro Diseno. Around hOLAnDA 2005, together with business partners Valeria Vallarta and Hes Siemelink , we created a store called ‘Metro Sur’. This was to try if prices were ok and which products would create interest at the European audience. It was a big success and we learned a lot. After The Metro Group from Germany warned us for using Metro in our name, we took a big step forward again.

We changed our strategy and name. We changed the name of the store into ‘Otro Diseño’, moved to another location and started working with communication professionals. Our new logo was designed by the successful Mexican graphic designers Estudio Monitor, making our branding top level quality. We are still investing a lot in positioning and quality, but we might make the project stable in 2007 if things go on like this. To do so, and to let you profit from the project as well, we make creative deals with designers, to share profit and risk. This way, we can all participate in making it happen!

Find Otro Diseno on:

Molsteeg 9, 1012 SM Amsterdam, The Netherlands

or through their site: www.otrodiseno.com